The idea
We created this brand with the idea to remind you of something. These items are here to remind you to slow down, breathe, and enjoy the moment.
We believe in comfort without compromise, relaxed fits, soft feel, and a look that’s effortlessly clean and chill. Every piece carries its own laid-back style, fresh, without the stress.
Because thinking about yourself once in a while? That’s not selfish; it’s essential.
The clothing
This clothing is all about comfort and attitude. Designed with an oversized fit and made from a thicker, slightly textured fabric, it’s built to feel great and hold its shape over time. The weight of the fabric gives it a premium feel, while the relaxed cut keeps it effortlessly wearable.
Every design is unique to our collection, reflecting our laid-back mindset, ease, loose, and unapologetically chill. It’s the kind of piece you throw on without thinking, yet somehow it always looks like you meant it. Wear it, live in it, and let it move with you through your slowest, best days.
Created with care
We’ve put a lot of thought into how we create and deliver our products, not just for you, but for the planet too. From fabric to packaging, every choice we make is with care.
Our shirts are made from 100% cotton. A mix of 70% organic and 30% recycled. That means less waste, fewer chemicals, and a softer impact on the environment.
We also keep things simple and sustainable when it comes to shipping. Your order comes in recycled paper bags, and we avoid plastic as much as possible.
It’s our way of doing things a little better, step by step, product by product.
The guys behind
Hi, we’re Stijn (left) and Giel (right). Two cousins part of the same friend group and now also the duo behind this brand. What started as just another shared idea while chilling turned into a brand with a clear mindset. We created this clothing line with one clear goal in mind: to capture an essential part of life that often gets overlooked: relaxing, unwinding, and not taking everything too seriously all the time. Life moves fast, and sometimes the best thing you can do is slow down, breathe, and just be in the moment. That attitude is stitched into every piece we design.